Honda Calls Civic Rivals ‘Square,’ Tends to make Some Ask ‘Where Are the Coupes?’

2016 Honda Civic Coupe

Remember when Each and every. Single. Automobile. Model. came in a two-door version?

Sure, the days of luxurious and lengthy Olds 98 two-doors and Lincoln Town Coupes are extended gone, but it wasn’t lengthy ago that coupe offerings stretched from a single finish of the compact automobile marketplace to the other.

A purchaser was when capable to choose in between the forgettable Ford Escort and equally forgettable but nicer-searching ZX2. You could get the bland Nissan Sentra or the slightly much less bland 200SX. And so on and so forth.

Two door cars that are not committed sportscars or pickups are increasing fewer, particularly at the reduce end of the market place exactly where volume is king. It is gotten so undesirable that we’ve taken to calling four-door SUVs “coupes,” like we’re in some sort of bizarro globe exactly where up is actually down and humans breathe underwater.

At least a single automaker is holding out against the trend.

Honda is organizing a advertising blitz for its 2016 Civic Coupe that functions a industrial titled “Square,” where a sleek Civic two-door rolls past a landscape filled with square individuals, square pets, and square little ones riding square skateboards with square wheels.

Honda Civic Coupe ad

The ad aims to draw consideration to the Civic’s rakish flanks and sleek profile at the expense of its competitors, but it might as well be speaking about the vehicle’s door count.

Hunting for another C-segment offering with two doors and no hatchback? Good luck. The preceding-generation Hyundai Elantra presented one particular, but it was dropped. Chevrolet Cruze? Nope. Possibly a Sentra, Concentrate, Mazda3 or Corolla? Try again. Impreza? Get out of right here.

The cheerleaders for low-end coupes are few as automakers scramble to meet insatiable demand for loved ones-oriented crossovers and SUVs.

Range Rover at least gives a two-door version of its sporty Evoque SUV, some thing Mercedes-Benz and BMW clearly see as a bastardization of the classic four-door wagon definition of “coupe.” That said, the only sales success among two-door SUVs in recent years is the Jeep Wrangler.

Cadillac must be commended for wading back into the personal luxury coupe category with its two-door ATS, regardless of what you feel of the brand or the model. It didn’t support general sales, though, as buyers vacated the ATS lineup altogether.

Auto buyers had money, children, house and pets in the ’70s, but bloated luxo-coupes nonetheless sold as fast as wide lapels and Bee Gees tickets. Outside of Germany, it seems customer tastes moved on to other flavors, and automakers had been fast to stick to.

As a former owner of a (beige) two-door 1994 Toyota Camry with gloriously long doors (and, certainly, windows), this writer wonders if coupes are doomed to quantity to an ever-shrinking niche market place populated mostly with higher-end offerings and low-slung rocket sleds.

You’d consider that with crossovers and SUVs parked in every driveway, a family’s second vehicle could stand to be a tiny significantly less utilitarian.

It will be intriguing to watch consumer demand for the Civic Coupe. As an outlier in the automotive landscape, it could serve as a litmus test for other automakers. Who knows, consumers may show they’re not as allergic to two-doors as we believed.

Or, to Honda’s chagrin, they’ll confirm it.

[Image: Honda Motor Company]

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