Nissan Moves Diaz To Trucks Only, Promotes Canadian Chief to Takeover North American Sales

Fred Diaz with Cummins Diesel For Nissan Titan

Nissan announced Tuesday that it would move current U.S. chief Fred Diaz to concentrate on truck sales for North America and promote Nissan’s chief in Canada, Christian Meunier, to lead the group in North America.

“We are now poised to capitalize on the substantial investments we have created in our trucks with the launch of the all-new Nissan Titan, and these modifications will help our capability to do so,” Nissan North America chairman Jose Munoz said in a statement announcing the alterations.

In his new function, Diaz will oversee truck sales — Titan and Frontier — for all of North America to support jumpstart that brand from a minor player to a far more critical contender. He was previously head of Ram brand for Fiat Chrysler Automobiles prior to joining Nissan in 2013.

President, Nissan Canada Inc.

Christian Meunier

According to a statement announcing the adjust, Meunier will take more than sales, advertising and product planning for Nissan in North America. Meunier helped lead Nissan to record growth in Canada soon after taking over in 2013. Ahead of taking more than in Canada, he was head of Nissan in Brazil.

“Nissan’s organization in Canada has improved substantially under Christian’s watch and is delivering consistent performance improvements,” Munoz mentioned in a statement. “We look forward to Christian’s leadership of Nissan Division’s enterprise in the U.S. and Canada.”

Meunier will report to Munoz, according to the statement. Diaz will report to Meunier.

The organization also announced that Judy Wheeler, head of sales in the Southeast region for Nissan, would be promoted to head of sales for the U.S.


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