Cadillac President de Nysschen Reveals Luxury Brand’s Solution Program

Cadillac President Johan de Nysschen introduces the Cadillac CT6 luxury sedan Wednesday, April 1, 2015 at the New York International Auto Show in New York, New York, Image: Steve Fecht for Cadillac

You do not mess with the Johan.

Cadillac President Johan de Nysschen isn’t known for sitting back and letting armchair analysts pontificate on General Motors’ luxury brand.

In reply to The Detroit Bureau’s August 25th piece about Cadillac’s future product plans — which involves information on Cadillac’s aboutface on a planned flagship sedan — de Nysschen jumped into the comments and set the record straight.

According to TDB’s Paul Eisenstein, Cadillac’s plans for a flagship sedan “have been delayed and could even be cut.”

Not so, says de Nysschen.

“It’s not so significantly an problem of Cadillac programs which have been ‘cancelled,’” de Nysschen wrote. “Rather than calling (the flagship model) a ‘cancellation,’ I prefer to think about the adjust to the flagship system as a revision to what will constitute the Cadillac flagship. There will be a flagship, but offered the segment development, it will not be a huge 4 door sedan.”

Thinking about Cadillac’s current non-sedan de facto flagship is the Escalade, this could mean a model above Escalade that pushes the boundaries of physique-on-frame luxury SUVs. Though a lesser possibility, the flagship could also be a reprise of the Cadillac XLR, with the luxury brand’s newly revealed design and style language wrapped around the oft-rumored mid-engined Corvette.

Not content material to leave the conversation clarifying Cadillac’s future flagship plans, de Nysschen dishes out other particulars on the luxury brand’s future products:

We ARE planning a Cadillac flagship which will NOT be a four door sedan
We ARE organizing a large crossover beneath Escalade
We ARE preparing a compact crossover beneath XT5
We ARE preparing a complete enhancement to CT6 later during life cycle
We ARE organizing a significant refresh for XTS
We ARE arranging a new Lux three sedan entry
We ARE preparing a new Lux 2 sedan entry

These applications are safe and improvement function is effectively underway, with really substantial costs already committed.

In addition, new powertrain applications for the above portfolio, which will incorporate New Power applications, are also component of the confirmed preparing.

Although de Nysschen’s statements clarify a lot, they also raise just as many concerns.

de Nysschen’s most intriguing statement surrounds the Cadillac XTS, a model that’s scheduled to run its course in 2019. GM build the XTS in Oshawa, Ontario, for North American consumption, and Oshawa Assembly is currently on the skids with Common Motors Canada refusing to commit solution to the plant for the duration of labor negotiations between itself and Unifor.

The two new sedan entries described are likely replacements for the ATS and CTS, expected to be named CT2 and CT4. The huge crossover beneath Escalade may acquire the XT7 nameplate even though a modest crossover gets the XT3 alphanumeric badge.

Curiously, de Nysschen did not pointed out a rumored compact luxury sedan or coupe that would sit under the ATS (or its replacement).

And if we’re incorrect on the names, perhaps Johan can jump into our comments and set us straight.

[Image: Steve Fecht for Cadillac]

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Report: Hyundai To Spin Off Genesis-branded Luxury Line

MY16 Hyundai Tucson

Reuters reported Tuesday that Hyundai will spin off Genesis as a global premium brand to compete with German automakers such as BMW, Mercedes and Audi. The news agency quoted sources “close” to the organization and said an announcement could come as early as Tuesday.

Hyundai didn’t comment on the report.

According to Reuters, Hyundai would launch Genesis with the Genesis sedan — and possibly coupe — and the Equus sedan. Genesis would add a mid-size SUV about 2019.

According to the sources, Genesis would use Hyundai’s dealer network and be sold alongside Hyundai models — at least for now.

“A tiny line of upscale products is going to be sold under the Genesis brand name. It’s not a physically separated brand with its own channel,” the supply told Reuters.

Hyundai has toed the waters with spinning off its personal luxury brand prior to. Analysts say that it might take years prior to a committed luxury line would turn into profitable. According to reports, Toyota spent a lot more than $ five billion to start Lexus, which didn’t make a profit for a decade.

The luxury vehicle market is considerably larger than it was in 1989 and a lot more profitable.


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