It is a sad day for Volkswagen Golf GTI purists and fanboys. The GTI — 1 of autodom’s quintessential hot hatches — will drop its two-door variant in the U.S. as the scandal-rocked automaker jettisons low-volume offerings.
A quite familiar face and name broke the story at Jalopnik after a Volkswagen item manager described the cancellation in the course of the company’s Golf Alltrack media test drive.
When Mark Baruth (a.k.a. Bark M) asked about pricing on 2017 GTI two-doors, Megan Garbis, Golf product manager at Volkswagen of America, stated that production of that model would end in two weeks.
That leaves a very quick 2017 model year run for the two-door GTI. Whilst we don’t have sales figures for distinct GTI variants, overall sales of the model reached a high point in the U.S. last year. Improved demand apparently didn’t translate into far more sales of the two-door model.
Garbis mentioned that consumers and dealers overwhelmingly ask for the 4-door GTI. The automaker’s new U.S. strategy is to give clients what they demand most (and not a factor more, it would seem), so the two-door, as standard as it is, demands to exit stage left. The order approach for a four-door GTI has reportedly been streamlined.
“We’ve decreased the complexity, which makes it possible for the consumer to configure the GTI he or she desires online and go to the dealership and pick it up nowadays,” Garbis said.
With crossovers overtaking family members sedans in sales and two-door coupes slowly disappearing from the automotive landscape, it seems practicality genuinely guidelines the day.
[Image: Volkswagen of America]