Toyota Considers Welcoming Exciting Back into Its Fleet With New Efficiency Division

Toyota Gazoo WRC

Toyota is pondering making use of its Gazoo Racing unit as a functionality brand for future road automobiles, not as opposed to BMW’s M Division and Mercedes-AMG.

The timing couldn’t be better, as it was actually starting to seem like Toyota was intentionally attempting to make itself the least-fascinating brand in the planet. The Supra vanished in North America by 1998, the MR2 followed suit after 2005, the underwhelming seventh generation Celica came and went with no replacement, and Toyota Racing Improvement seemed unhealthily fixated on the off-roading capabilities of the Tacoma.

Fortunately, it looks like the company is lastly coming to its senses.

Gazoo motorsport oversees Toyota’s Planet Endurance Championship program, Planet Rally Championship team, and Dakar Rally group. The firm also has gotten involved with consumer goods by way of the limited-production Gazoo Racing Masters of Nürburgring (GRMN) version of the GT86. The organization is also accountable for the Toyota G’s lineup of semi-sportified passenger vehicles.

Speaking to Autocar, Gazoo Racing chief Koei Saga said he intends to expand into road vehicles, drawing a link in between that side of the Toyota business and its racing activities.

“In Europe, the challenge is larger because we have far more competitors here, and it is also an issue of cost,” he said. “However, I am really considerably working on that so we can have a brand like the [BMW] M brand.”

Saga wouldn’t commit to questions about the upcoming Supra or Z5, suspicions on the company’s involvement stay. Whilst the G’s vehicles tend to be modest, image-enhanced vehicles, GRMN limited editions incorporated a lightened Mark X sedan, turbocharged 150 horsepower Vitz/Yaris, and the aforementioned track-enhanced GT86 coupe.

The rumor-mil has it that the very first Gazoo model developed in any quantity, would be a spiced-up subcompact. Toyota’s leading brass have hinted at a efficiency Yaris and Gazoo currently has a Planet Rally Championship version in the functions. Knowing what we know about the WRX, it would be silly not to see a turbocharged Yaris on sale someday — especially if the WRC automobile does effectively.

Toyota Gazoo racing

[Images: Toyota]

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