Buyers are getting their 2016 Ford Concentrate RS orders cancelled, and the automaker is providing differing causes as to why, depending on who you ask.
Ford is telling dealers and buyers who placed orders for Ford’s hottest hatch that they’ll receive 2017 models rather. This, for a model Ford stated it could create as many as consumers wanted.
Ford produces the 350-horsepower, all-wheel-drive Concentrate RS at its Saarlouis plant in Germany. The sought-after model arrived stateside this spring, with the automaker promising not to limit production.
According to emails obtained by TTAC, a Los Angeles dealer had 3 of its pending 2016 Focus RS orders cancelled by Ford and moved to the 2017 model year. That could mean months of delays for consumers as they wait for subsequent year’s deliveries.
The cause given to the dealer by a Ford rep for the cancellations? “Economic turmoil in Europe” that forced the Saarlouis plant to shut down, limiting production volume.
Nonetheless, when TTAC asked Ford representative Dan Jones about the e mail, he stated 220 orders were cancelled basically due to the fact Ford couldn’t keep up with demand just before a planned summer season factory shutdown.
“We regularly adjust daily production to be aligned with market place demand,” Jones stated. “Focus RS demand about the globe has exceeded expectations, so these 220 buyer units that had been scheduled for 16MY construct, are now going to be rescheduled into 17MY, and as these orders will be prioritized, buyers will expertise virtually no delay in delivery of their automobile.”
There’s a massive gap amongst planned maintenance and “economic turmoil.”
Would-be Concentrate RS buyers have expressed aggravation over continually changing delivery timetables on on the internet enthusiast forums.
One particular Australian Focusrs.org forum user was told the vehicle’s planned August construct would be moved to November, although an additional had his pushed from July to September. Another user sought answers for why his Focus RS create date went from June to August, and then to October. “Your develop date can move around until it is finally locked in when a VIN is assigned,” mentioned a Ford Australia representative.
At some point in the summer season, the German plant shuts down for a worker’s holiday. When pressed, the user’s Ford rep claimed the plant shut down for a week in early July. That rep returned to say the plant would be shut down for summer season maintenance from July 25 to August 19.
When asked about the shutdown timing, Jones stated workers will return to Saarlouis following a three-week holiday on August 15.
Time will inform what the delivery delay amounts to, if anything, or whether dealers and buyers experience additional aggravation. For an automaker, it is nonetheless better to deal with the fallout of a model with overwhelming demand than, say, a Chrysler 200.