Volkswagen To Go From ‘Clean Diesel’ Pusher to ‘Barely Any Diesel’ Brand: CEO

TDI Clean Diesel

It will not come as a surprise that Volkswagen’s U.S. arm is eager to place all that pleased-go-fortunate “clean diesel” stuff behind it.

As soon as the diesel emissions scandal sinks from the headlines like the Deepwater Horizon, the automaker plans to head in a diverse direction stateside, Automotive News reports, and oil burners will not be a huge component of it.

Volkswagen of America CEO Hinrich Woebcken told the publication that the Volkswagen landscape will soon appear far different, and the brand’s massive diesel push is, for all intents and purposes, stone cold dead.

“We are not stopping diesel,” Woebcken mentioned. “Wherever diesel makes sense as a package to the auto, we’ll continue. But in reality, we have to accept that the high percentage of diesels that we had just before will not come back once more.”

Volkswagen’s TDI models rode a wave of publicity and excellent press due to their power, exceptional mileage and supposed green virtues. That reputation now lies in pieces, just like the two.-liter TDI models will be when Volkswagen buys them back.

If the automaker gets federal approval to sell them, TDI models will continue in the lineup from 2017 to 2019, Woebcken stated, adding that he expects tighter regulations after that date. With the lead-up to the diesel buyback underway, the business hasn’t sought regulatory permission to restart sales. Then-new 2015 models were sidelined by the scandal, and Volkswagen never received the go-ahead for its 2016 TDI vehicles.

Volkswagen’s American future lies in crossovers and all-wheel drive, the CEO claims, and that is exactly where the company’s focus will be. The start off of the potentially lucrative (it hopes) utility push begins with the 2017 Golf Alltrack wagon this fall, and continues with the introduction of a new midsize crossover subsequent spring, as nicely as a new, longer Tiguan next summer time.

Each crossovers will be priced competitively, Woebcken stated.

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