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Another fashion advertisement seen as racist was from GAP, an American worldwide clothes brand. GAP collaborated with Ellen DeGeneres in 2016 for the advertisement. It features 4 playful younger girls, with a tall White lady leaning with her arm on a shorter Black woman’s head. Upon launch, some viewers harshly criticized it, claiming it exhibits Fashion & Online Shop News an underlying passive racism. A consultant from The Root commented that the advert portrays the message that Black persons are undervalued and seen as props for White folks to look better. Others noticed little concern with the ad, and that the controversy was the outcome of folks being oversensitive.

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