If you’re finding that traffic is coming to your website but your conversion rate is low, you’re in the right place! In such a competitive online space, if a user isn’t happy with the experience they are having, they will simply look elsewhere. So, now is the time to invest in your website to improve conversion rate and make the most of the traffic coming to your site!

Incorporate Branding

 
The first thing you can do to improve the conversion rate of your website is to incorporate your branding. This way, when a customer arrives on your website, they will immediately recognise the brand and have more trust.
 
Additionally, having branding across the website will give it more consistency, helping to give the user a better overall experience. You can work with a branding and design agency Liverpool or London based, where some of the country’s best talent will help you to have consistent branding across all platforms, including your website! This can make such a big difference to your conversion rate as a result of improving the overall customer experience, so now is the time to invest in your website.

Include Call To Actions

 
The next tip which is a really simple one is to include call to actions across the website. In the first paragraph of the content on each page, you should include a call to action statement to guide users into completing an action. For example, this might be “book a free consultation” with a link to your contact page or “shop the sale now” with a link to the sale page. You could also help to improve the average spend on your website by guiding users to further pages, for example “if you like our joggers, check out our hoodies to complete the look”.
 
Having call to actions on the homepage is also important, to help you get users interested and navigate further than the homepage. Overall, call to actions are a really important part of your website and implementing them is really simple, so taking the time to do it should be a priority.
 

Make Sure It Loads Quickly

 
The next tip is to make sure that your website loads quickly. Having a slow website can be a major no no for users, as if they get frustrated at having to wait for a website to load, they will simply move to another website where they can find a similar service.
 
So, work with a website developer to do things like reduce the unused code, compress images without compromising on quality and implementing lazy loading. They will probably have other suggestions for your website specifically, but these are good starting points!
 

Final Thoughts

 
Having a quick and efficient should be a priority for any e-commerce business, as the online space is increasingly competitive, so you need to be offering users the best experience possible. From making sure you work with a design agency Manchester or Liverpool based to working with a web developer to speed up your website, you will really reap the benefits in the future.