Best Buy Celebrates Anniversary With Tech Deals

Best Buy is celebrating six decades in business with a 60th Anniversary Sale running from Monday, Aug. 17 through Sunday, Aug. 23. The retailer, which began as Sound of Music in 1966, is offering discounts across electronics, home appliances, and entertainment products both online and in physical locations. While the sale lasts all week, new deals drop on the weekends from Aug. 21 to Aug. 23, and six exclusive in-person offers will be available on Saturday, Aug. 22.

Shoppers do not need a membership to access the standard discounts, though the retailer encourages signing up for a free My Best Buy account to secure free shipping on eligible items. Paid subscribers, which include My Best Buy Plus for $49.99 per year and My Best Buy Total for $179.99 per year, receive faster shipping, exclusive pricing, and an extended 60-day return window on most items. These members also earn extra rewards during the current promotion and gain early access to upcoming sales.

The sale covers a wide range of product categories. Shoppers can find discounts on laptops, televisions, video games, electric bikes, and back-to-school gear. The promotional period includes a free Starbucks gift card with the purchase of a MacBook Neo 13-inch laptop featuring an A18 Pro chip, 8GB of memory, and a 256GB SSD for $699.00. Other highlighted items include an HP OmniBook X Flip 2-in-1 with an Intel Core Ultra 7 processor for $749.99, a 15.6-inch portable monitor for $37.99, and a Samsung 32-inch Odyssey G51F gaming monitor for $179.99.

TV deals are particularly deep, with a Hisense 58-inch QD50 4K UHD Smart Roku TV priced at $189.99 and an Insignia 55-inch F70 Series TV available for $249.99. High-end options include a Sony BRAVIA 7 II 65-inch TV discounted to $1,799.99. Accessories like the Energizer 10,000mAh Slim Metal Power Bank are available for $17.49, and Apple AirPods Pro 3 noise-canceling earbuds are listed at $189.99. The retailer notes that these prices reflect the current anniversary deals, and availability may be limited based on stock levels.

While Best Buy has deepened its commitment to e-commerce, physical locations remain a key part of its strategy. The Aug. 22 in-person exclusives—specifically the gift card offers—demonstrate how the retailer plans to drive traffic to its stores during this milestone period. The combination of online convenience and in-store availability allows customers to choose how they prefer to shop, whether that means picking up a new television immediately or waiting for it to arrive at their doorstep.